Most festival selections go quiet within weeks. I help shorts, docs, animation and live action films turn a selection into real visibility — press, industry positioning, and the right attention at the right moment.
Three ways to work together
Spark
Consulting · no minimum commitment
A sharp outside perspective from someone who has worked at every level of the festival world. Ask Me Anything.
Amplify
Monthly retainer · scope-based
Full festival PR campaign. Press, media outreach, and assets — everything running while you focus on the film.
Full Run
Multi-month · A-class festivals
Full international publicity, onsite presence at key festivals, and complete campaign management from premiere to release.
Who you're working with
I've spent nearly 20 years making films visible in the places that matter — from Cannes and Berlinale to SXSW, TIFF, and Annecy. I started producing international festivals, learned publicity under Richard Lormand at Film Press Plus, and went on to lead campaigns for films like Loving Vincent and work with some of the best studios and producers in the world.
I run This Way Publicity and work across features, shorts, docs, and animation — from first festival selection through full campaign runs. Recently I've served as Immersive Competition Publicist at the Festival de Cannes 2025, and advised filmmakers and producers at SXSW, TIFF, and Annecy.
Get in touch
Just selected? Planning ahead? Not sure which option fits? Send a message — most enquiries get a reply within 24 hours.
Or reach me directly: marcin@thiswaypublicity.com · WhatsApp · IMDb