This Way Publicity
For festival-selected films

Your film was selected.
What happens next?

Most festival selections go quiet within weeks. I help shorts, docs, animation and live action films turn a selection into real visibility — press, awards pathways, and the right industry attention.

CannesBerlinaleSXSWSundanceTIFFAnnecyHot DocsIDFAVeniceLocarnoBFI+ 150 more

Three ways to work together

Simple options. No long calls to get started.

Spark

€550

Fixed fee · 5 working days

The essential foundation. Everything you need in place before your festival window opens — reviewed by someone who has done this at every level.

  • Press kit audit & rewrite notes
  • IMDb, Letterboxd & RT optimisation
  • One-page festival strategy note
  • Oscar / BAFTA / EFA eligibility check
  • 30-min strategy call
Most popular

Amplify

€2,500

Per month · minimum one month

Full festival PR campaign. Press, media, assets, awards roadmap — everything running while you focus on the film.

  • Press release written & distributed
  • International media outreach
  • Assets review & production oversight
  • Awards eligibility strategy & roadmap
  • Online festival representation
  • Two strategy calls per month

Full Run

€4,000+

Per month · multi-month campaigns

For films with real awards potential. Full international publicity, onsite presence at key festivals, and complete campaign management.

  • Full international PR & publicity
  • Onsite at A-class festivals
  • Distribution consulting & introductions
  • Awards campaign execution
  • Networking at Cannes, Berlinale, SXSW, TIFF
  • Exec / Associate Producer credit available

Studios & established producers

Advisory & Strategic Consulting

Festival strategy, awards positioning, market entry. Scope-based. Get in touch to discuss.

Marcin J. Sobczak

Who you're working with

Marcin J. Sobczak

I've spent nearly 20 years making films visible in the places that matter — from Cannes and Berlinale to SXSW, TIFF, and Annecy. I started producing international festivals, learned publicity under Richard Lormand at Film Press Plus, and went on to lead campaigns for films like Loving Vincent and work with some of the best studios and producers in the world.

I run This Way Publicity and work across features, shorts, docs, and animation — from first festival selection through full awards runs. I've served as Immersive Competition PR Lead at the Festival de Cannes, advised at SXSW, TIFF, and Annecy, and worked on international awards campaigns for major studio releases across 29 markets.

Cannes Immersive Competition PR Lead Loving Vincent Cartoon Saloon Berlinale · SXSW · TIFF · Annecy 200+ film credits IMDb: nm6106965

Get in touch

Tell me about your film.

Just selected? Planning ahead? Not sure which option fits? Send a message — most enquiries get a reply within 24 hours.

✓ Message sent. I'll be in touch within 24 hours.

Or reach me directly: marcin@thiswaypublicity.com  ·  WhatsApp  ·  IMDb